WORLD CUP ON STAGE AT SUPER EVENTS WORLD MENA 2011 IN ABU DHABI The Super Events World Convention was staged this week in Abu Dhabi – not too far  south of Qatar in the Arabian Golf where we have staged a series of World Cup Stops over the years. IWWF Media and Marketing Chairman, Des Burke-Kennedy, was invited to make a presentation to the Delegates on “Establishing a Sound Identity”, based on our 32 successful World Cup Stop experiences. Simone Seefreid / Munich 2018, Colin Gibson / International Cricket Council and Des Burke-Kennedy For our World Cup, this was a valuable platform to share with representatives of Formula One, Golf, International Cricket Council, UAE Rugby Assoc , Singapore Youth Olympics, Oman Sail and the Munich 2018 Olympics City Bid.  All shared their experiences...

SHARING WORLD CUP EXPERIENCES IN LAUSANNE SWITZERLAND Des Burke-Kennedy presents at the IF Forum The annual IF Forum in Lausanne, Switzerland, is an invitation-only event. It is organised by SportAccord Convention on the doorstep of the International Olympic Committee HQ in Lausanne every year. This time, over 200 senior Sports Federation members were invited – including Des Burke-Kennedy, IWWF World Cup Media and Marketing Chairman. Jacques Rogge, IOC President was also present and made the opening address. The first day of the Forum included an intensive training seminar entitled Mastering the Media, presented by ITV/ITN Star, Sharon Thomas. This involved on-camera training and critical appraisal. Other presentations covered building Event Awareness, Multi-Year Agreements, Bums-on-Seats,...

AN 8 YEAR-OLD ATHLETE SHOWS THE POWER OF OUR WORLD CUP LEGACY One of our very first major WORLD CUP ambitions was to make sure that our legacy would be to kick-start the ambition of youngsters all around the World once they were given that opportunity to see and enjoy the skills of our World Cup Stars up close. If this inspired them to raise their standards, get out on the water and share in the thrills of our sport, our investment in time, money and energy would be worth it. After completing no less than 32 successful WORLD CUP Stops in Sarawak and Linyi recently, the impact is now showing clearly. Here is a great example straight from Indonesia today where the South-East Asian Games have just taken place. IS THIS A WORLD’S FIRST ? Take a look at this item from the London Times today...

WORLD CUPS STOPS TV DISTRIBUTED TO 500 MILLION VIEWERS FOR BOTH LINYI CHINA AND KUCHING SARAWAK Linyi TV Cameras capture the action for us All 32 World Cup Stops to date are now 26 minutes of exciting edited TV shows. Usually completed within days of the Podium presentations, they are then issued globally to Broadcasters which have a combined audience of over 500 million viewers. In some respects, that is the easy part of the marketing mix ! Kuching cameras on Rider Harley Clifford AUS Once distributed, finding out exactly when each Broadcaster actually airs our World Cup TV shows is a challenge which is just too big for many sports. For our World Cup Stops, we are provided with some Broadcast schedules in advance – usually in Europe, the popular SKYSPORTS schedules. As ever, the reason...